PPC, Social Media, and SEO Case Study Examples | seoplus+

queens-ai-advertising-cs-featured

Case Study

567 Qualified Policy Audience Subscribers Through a Hybrid Meta and LinkedIn Strategy

Apr 6, 2026 by Santiago Granados

Summary Queen’s University, a leading AI and research institution, partnered with seoplus+ to better engage Canadian policymakers with its AI and supercomputing research. They faced challenges in reaching and converting this highly niche audience, so we implemented a hybrid Meta and LinkedIn campaign designed to balance scale with precise targeting. The result: 567 qualified newsletter ...

aaben-google-display-ads-cs-featured

Case Study

6x Increase in Phone Engagement with a Targeted Google Display Campaign

Mar 30, 2026 by seoplus+ Team

Aaben Windows & Doors, a Kingston-based company, faced a seasonal slowdown that impacted bookings during the winter months. To maintain a steady lead flow, we launched a highly targeted Google Display campaign focused on driving immediate conversions. As a result, the campaign generated strong phone engagement and secured over 40 booked appointments, helping sustain business ...

macewan-google-ads-conversions-featured

Case Study

291 Conversions in 60 Days: Scaling Local Lead Generation with Google Ads for MacEwen

Mar 27, 2026 by Kadian Morris

Summary MacEwen, an independent fuel and convenience chain with over 100 locations, needed to improve paid media performance and drive measurable conversions. With no reliable conversion tracking and largely inactive campaigns limiting optimization, we developed a data-driven Google Ads strategy from the ground up. This approach led to significant growth in conversions, improved efficiency through ...

bt-macfarlane-video-featured (1)

Case Study

When Buyers Research First, Video Matters

Feb 24, 2026 by Devon Baines

With buyers increasingly beginning their journey online, B&T MacFarlane wanted to better support a long, research-driven sales cycle in which buyers increasingly begin their journey online. To meet this shift, seoplus+ utilized video as a key opportunity to educate prospects, build trust, and keep the time commitment for talent and client, Jack, low. Download ...

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